Contact Culture24 for event and ticket information.
Tuesday, November 03, 2009 from 9:30 AM - 6:00 PM (GMT)
Following the sold-out success of event last year event, Culture24 are pleased to welcome Seb Chan back to the UK for another dynamic seminar, "Strategic social media for the cultural sector".
About the seminar:
How does your museum engage with its audiences? Do you use social media to reach and engage with new audiences?
Understanding social media marketing is essential for museums in the 21st century. This workshop will show you how you can listen to and engage with audiences online, and consider some of the challenges involved in running effective campaigns.
In a free-flowing day of provocative presentation and Q&As, Sebastian Chan will take participants through a range of proven projects and experimental prototypes. These will raise questions about the role of collections and collection data in the digital age and new ways of engaging with communities using social technologies; as well as experiments for using mobile technologies in galleries and out in the world around us. It will also address philosophies of open access and emerging business models around open content.
Who is the day for?
This seminar is aimed at museum professionals but requires no prior technical expertise.
What will you get from the day?
• Practical ideas about ways to make your digital collections more accessible
• An understanding of the changing nature of online publishing
• Evidence to argue for investment in online services within your organisation
• Ideas and strategies for building sustainable online audiences
Comments from previous participants:
"This was one of the most enjoyable workshops I've had the pleasure of being a part of. Seb Chan was a fantastic speaker and with his slides managed to get his point across on all his topics extremely well. I've managed to bring back a wealth of information to present to my colleagues". Manchester City Galleries
"Without exaggeration, this was the best workshop I've ever attended and I found Seb's topics not only exceptionally lively, engaging and interesting with pragmatic approaches to dealing with intellectual and virtual access to collections but his presentation itself was an exemplar of PowerPoint presentation from which I've taken away a few ideas….The day was an inspiration. Thank you Culture24 and Seb". Russell-Cotes Art Gallery & Museum
"I was extremely impressed by Seb's enthusiasm, and the sheer amount of energy he used to cover that much material. It was an evangelical experience!".National Gallery
About the presenter:
Sebastian Chan leads the Digital, Social and Emerging Technologies department at the Powerhouse Museum in Sydney. His teams include the museum’s web unit, audio visual and photography, rights & permission and the photo library, the research library and Thinkspace, the Powerhouse’s digital media teaching laboratories. He is a researcher in several Australian Research Council Linkage projects researching social media, museums, and technology; and speaks internationally about the use of cutting edge technology in the cultural sector. He is on the international programme committees of Museums and the Web (USA), Digital Strategies for Heritage (Eu), the Horizon.Au New Media Consortium, and is an International Steering Committee member of Culturemondo, an international group of representatives of cultural portal strategists. Seb is also a member of the Australian Government’s Government 2.0 Taskforce examining ways of improving citizen engagement with government and opening access to public sector information.
Timetable for the day:
09.30 - 10.00 Arrival and registration
10.00 - 11.30 - Session 1
11.30 – 12.00 - Break
12.00 - 13.00 - Session 2
13.00 - 14.00 - Lunch
14.00 - 15.30 - Session 3
15.30 – 16.00 - Break
16.00 – 17.00 - Session 4
17.00 - 18.00 Socialising and beers/chocolate
A hot lunch will be provided. If you have any special dietary requirements, please email ruth@culture24.org.uk
How to get there:
The seminar is taking place at CILIP (Chartered Institute of Library and Information Professionals) 7 Ridgmount Street WC1E 7AE. The nearest tube is at Goodge Street (Northern line - Embankment branch).
Others within a short walking distance are: Russell Square (Picadilly Line) Euston Square (Hammersmith & City, District, Circle lines) Tottenham Court Road (Central line)
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